Used. Paperback. Susan Faludi’s searing classic proves that whenever women take two steps forward, cultural architects are all too eager to manufacture a panic that drags them one step back. With razor-sharp wit and meticulous media critique, this fifteenth-anniversary edition dissects how fabricated crises—from fictitious fertility epidemics to the myth of the doomed careerist—have long been weaponized against progress. It is a brilliant, lucid wake-up call that brilliantly untangles how commercial culture constantly tries to turn female independence into a mere consumer hobby. Grab a copy before the history we refuse to learn keeps repeating itself.

