WAYAWAYA is a leather accessories brand that was developed by the organization. The word WAYAWAYA translates as ‘the art of wasting time’ and is a brand with a strong social mission. At its core WAYAWAYA embraces the art of ‘slow fashion’, creating meaningful fashion pieces that stand the test of time whilst connecting to a greater social awareness. This is the main source of generating income and it funds training, peer-to-peer workshops and CSR activities in Zambia.
The formidable women of Zambia are unquestionably resourceful & hardworking and now we have flipped the phrase ‘wayawaya’ on its head. Today it is a phrase that fosters pride, confidence and a sense of security. To invest in women is to uplift their entire community, with the ripples of impact being felt through the whole extended family.
By women, for women is the core of WAYAWAYA and is a concept inspired by the fellowship of women throughout Zambia.